Plan Your Campaign
United Way's Annual Campaign runs from September until December each year to raise much needed funds for Oakville's social service sector.
Thanks to the generous support of more than 80 Oakville organizations, their employees and local unions, United Way invests in more than 30 human and social service agencies benefiting thousands of people annually.
Consider coordinating a United Way Campaign at your workplace! The information below will help you get started.
Why Hold a UWO Campaign?
Rally your employees and join over 80 organizations in Oakville that support United Way each year to help raise more than $2.15 million for the community. Hosting an employee campaign will help your organization:
- Energize your team and instill pride and satisfaction among employees.
- Boost employee morale.
- Offer professional development to your campaign team. Members learn project management, leadership and organizational skills.
- Increase community awareness among your employees.
- Generate positive recognition for your organization. United Way's Community Achievement Awards recognize the exceptional commitment, leadership and creativity shown through participation in the annual campaign.
United Way staff are available every step of the way to help to make running a workplace campaign a fun and rewarding experience. To get started, simply contact Mary Park, Director of Resource Development.
Building Blocks for Success
- Learn About United Way & Build your Committee
- What is United Way?
- Gain support from management and labour leadership
- Build a committee
- Recruit canvassers
- Develop an Action Plan
- Host a campaign planning session
- Past campaign review
- Campaign time-line
- Set financial and participation goals
- Get Ready
- Arrange agency speaker, video, tour
- Order supplies
- Personalize pledge cards
- Promote the campaign
- Kick-off & Canvass
- Begin your campaign with a kick-off event
- Run a Leadership campaign
- Canvass employees for their donations
- Monitor the progress of the canvass
- Special Events & Wrap-up
- Organize and promote special events
- End with a wrap-up event
- Remit donations to United Way of Oakville
- Recognize & Evaluate
- Participation awards
- Thank donors and recognize volunteers
- Evaluate strengths and weaknesses of your campaign
At United Way, we believe that each campaign should be tailor-made to fit your organizational culture. Using the six building blocks outlined below, you can develop your most successful campaign yet!
For more information, please contact Mary Park, Director of Resource Development.
Hold a Joint Union-Management Campaign
Successful United Way campaigns involve people at every level of an organization including labour representatives. It is essential to have visible support from labour. It's a great opportunity for all employee groups to interact together and show support for the community. We know that by involving a cross-section of all employees within an organization, overall participation levels rise.
Here are some suggestions on how labour can help:
- Appoint a Labour Representative to the United Way committee.
- Provide a letter/memo endorsing the campaign.
- Recruit effective labour canvassers.
In addition, labour representatives are encouraged to:
- Show leadership by personally supporting the campaign
- Encourage and help plan proper recognition
For more information on involving unions, please contact Mary Park, Director of Resource Development.


